Privacy policy

Hē Labs – Privacy Policy

Last Updated: 28/01/2026

At Hē Labs, we believe your data deserves the same respect as your biology — clean, secure, and never abused. This Privacy Policy explains what we collect, why we collect it, and how you stay in control.

1. What We Collect

When you interact with Hē — on our website, through our emails, or when placing an order — we collect:

  • Personal Information: Name, email, shipping/billing address, phone number, payment info

  • Device Data: IP address, browser type, location, device identifiers

  • Usage Data: Pages visited, clicks, purchase behavior

  • Cookies: For site performance, personalization, and targeted advertising

We use tools like Shopify, Klaviyo, Recharge, and GoHighLevel to collect and manage this data securely.

2. How We Use It

We use your data to:

  • Process and ship your orders

  • Manage your subscription and account preferences

  • Send relevant product updates and offers

  • Improve site performance and customer experience

  • Show you ads that actually matter

  • Comply with legal obligations

3. Sharing & Advertising

We may share your data with:

  • Trusted service providers like Shopify (ecommerce), Klaviyo (email/SMS), Recharge (subscriptions), GHL (CRM), and Navidium (shipping protection)

  • Ad partners like Meta or Google — only for retargeting and performance marketing

  • Legal authorities if required by law

We do not sell your personal data for profit.

4. Targeted Ads & Opt-Out Rights

Certain U.S. state laws classify sharing data for personalized ads as a “sale” or “targeted advertising.”

You can opt out of this by:

  • Clicking this Privacy Preferences link 

  • Adjusting your cookie settings via the Axceptio preferences panel

  • Enabling Global Privacy Control (GPC) in your browser — we honor it

5. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold

  • Request corrections or deletion

  • Opt out of targeted advertising or data “sales”

  • Limit use of sensitive personal info

To exercise any of these rights, email hello@thehelabs.com or click “Privacy Preferences”.

6. Data Retention & Security

We keep your data only as long as needed to fulfill your order, manage your account, and meet legal requirements.

Your data is encrypted, stored on secure servers, and only accessible by trained team members or essential partners.

7. Children’s Privacy

This site is for adults 18+. We do not knowingly collect data from children.

8. International Users

Hē Labs is a U.S.-based brand. If you access our site from another country, your data will be processed in the U.S.

9. Policy Updates

We may update this policy. The “Last Updated” date reflects the most recent version.

10. Contact Us

Got questions? Email us at hello@thehelabs.com.