The Hē Labs LLC – Cookies Policy
Last updated: 28/01/026
We, The Hē Labs LLC, use cookies to help deliver a better, faster, and more personalized experience for our community. This policy explains how and why we use cookies — in plain, simple language.
1. What Are Cookies?
Cookies are small text files stored on your browser when you visit a website. They help the site remember your preferences, recognize your device, and improve performance. Some cookies last just during your session, others stay on your device until you delete them.
2. Why We Use Cookies
We use cookies for a few reasons:
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Site functionality – To keep things running smoothly (like live chat or login features).
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Performance & analytics – To understand what’s working, what’s not, and where we can improve.
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Marketing – To deliver ads that actually matter to you.
We do not use cookies to collect sensitive personal information or sell your data. Ever.
3. Types of Cookies We Use
Here’s a breakdown of the key cookies used on thehelabs.com:
|
Name
|
Purpose
|
Duration
|
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_ga, _gid, _gat
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Google Analytics: Site usage tracking
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Up to 2 years
|
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AMP_TOKEN
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Google AMP: Client ID retrieval
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30 sec to 1 year
|
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gac_<property-id>
|
Google Ads: Campaign tracking
|
90 days
|
|
Meta Pixel
|
Facebook/Instagram ad targeting
|
Up to 180 days
|
|
LinkedIn Insights
|
LinkedIn ad analytics
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Up to 180 days
|
|
TikTok Pixel
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TikTok campaign analytics
|
Up to 180 days
|
|
__livechat
|
Gorgias live chat support
|
2 years
|
|
axeptio_all_vendors
|
Consent storage for Axeptio
|
1 year
|
We may update this list as tools are added or removed.
4. First vs Third-Party Cookies
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First-party cookies are placed directly by Hē Labs (e.g., remembering your cart).
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Third-party cookies come from our partners (e.g., Google, Meta, LinkedIn, TikTok). These help with things like advertising, analytics, or support.
You’ll only receive third-party cookies if you accept them via our cookie banner.
5. Your Choice: Managing Cookies
When you first visit our site, you’ll see a cookie banner powered by Axeptio. This lets you opt in or decline all cookies that aren’t essential. You can update your preferences anytime via the banner or your browser settings.
Keep in mind: blocking some cookies might impact how the site works.
6. Questions?
If you have questions about our cookie usage or data practices, reach out to us at: hello@thehelabs.com
