Our ingredients

What we’re made of.

Every Hē capsule has the best stuff in it no 'ifs,' 'ands,' or 'buts.' Each ingredient is hand-picked, clinically dosed and thoroughly tested to deliver on its promise. Because when it comes to your biology, we don't compromise.

Modern life depletes the four systems that determine masculine performance: hormonal foundation, cognitive architecture, recovery systems, and nervous system resilience. Rebuild them, and everything shifts.

Hē rebuilds these systems with clinical-grade formulations. Pharmaceutical-grade ingredients. Full doses. Radical transparency.

When a man rises, so does his family, his work, his community.

Perform
Maca root (Lepidium meyenii) Maca root (Lepidium meyenii)

For centuries, Maca has been prized as a botanical aphrodisiac, and modern research validates this. Maca supports the body's ability to resist stress, anxiety, and fatigue at a biological level. Its active compounds support sperm production, hormonal health, and libido, while clinical studies confirm its role in enhancing sustainable energy.

This is endurance for the long game. Morning energy that doesn't crash by afternoon. Stamina that lasts when it matters.

Epidemium (Horny Goat Weed) Epidemium (Horny Goat Weed)

For centuries, Epimedium has been used in traditional medicine as a botanical driver of male vitality—and modern science confirms why. Its active compound, Icariin, inhibits the enzyme that restricts blood flow, supporting circulation, hormonal function, and physical performance at a biological level. Clinical research points to its role in testosterone support, libido enhancement, and sustained physical capacity.

This is presence backed by physiology. Drive that doesn't fade when the stakes are highest. Performance rooted in biology, not willpower.

Tribulus terrestris extract Tribulus terrestris extract

The steroidal saponins in Tribulus do not merely mimic male hormones, they support their conversion and regulation at the cellular level. This addresses age-related decline whether driven by aging, overtraining, or metabolic stress. Beyond hormonal balance, Tribulus supports fat metabolism, muscle development, and recovery, which is why it has been relied on by strength athletes for decades.

The outcome is regulation without replacement. Your body produces what it needs, when it needs it, by strengthening existing pathways.

American ginseng extract (Panax quinquefolium) American ginseng extract (Panax quinquefolium)

Long valued for increasing strength and endurance without volatility, American Ginseng provides clean, sustained energy rather than stimulation. It supports physical and mental performance while improving stress tolerance, without jitters or cardiovascular strain.

You rise with clarity. You work with focus. You finish the day with capacity still in reserve.

Oriental ginseng extract (Tongkat Ali) Oriental ginseng extract (Tongkat Ali)

Panax Ginseng contains ginsenosides that increase nitric oxide production, supporting blood vessel dilation and circulation. This mechanism underpins both cognitive performance and intimate capability by improving oxygen delivery to the brain and reproductive organs. Research shows it supports male hormone levels, sperm health, and potency.

This is circulation as biological architecture. Clarity in decisions. Strength in movement. Presence in intimacy.

Terminalia chebula extract Terminalia chebula extract

Known as haritaki or "the disease-taker" in Ayurvedic and Tibetan medicine, Terminalia Chebula provides broad metabolic and antioxidant support. It helps normalize lipid profiles, supports liver function, and combats oxidative stress. Its tannins, glycosides, and flavonoids work synergistically to address low energy, fatigue, and immune resilience.

This is metabolic resilience. Vitality that shows up everywhere, not just in performance.

Gingko biloba extract Gingko biloba extract

Ginkgo supports dopamine regulation, influencing motivation, drive, and mood stability. By improving circulation to the brain and reproductive organs, it enhances cognitive speed, concentration, and physical responsiveness. Studies confirm its neuroprotective effects and its ability to reduce mental and physical fatigue.

Mental clarity. Emotional stability. Physical responsiveness. Reinforced together.

Fenugreek extract (Trigonella foenum) Fenugreek extract (Trigonella foenum)

Used for centuries in Mediterranean and Asian traditions, Fenugreek contains steroid saponins that act as precursors for anabolic hormone synthesis. It supports natural testosterone production while promoting nitrogen retention, protein synthesis, and muscle development, including connective tissue and bone support.

This is hormonal support from the ground up. Not artificial spikes, but sustainable synthesis that strengthens over time.

OTHER INGREDIENTS:
Nu -MAG® (rice extract mixture) Nu -MAG® (rice extract mixture)

Nu-MAG® is a proprietary rice extract mixture derived from specially processed rice bran and germ. It contains bioactive compounds including gamma-oryzanol, ferulic acid, and other phytonutrients with antioxidant and anti-inflammatory properties.

Nu-MAG® supports cardiovascular health, helps manage cholesterol levels, and promotes healthy blood sugar regulation. It also provides antioxidant protection against cellular damage and may support menopausal symptom relief and overall metabolic wellness.

Brain
Lion's Mane extract Lion's Mane extract

Lion's Mane contains hericenones and erinacines, compounds shown to stimulate nerve growth factor production. Clinical studies in adults with mild cognitive impairment show support for nerve regeneration and myelin sheath synthesis. NGF plays a key role in memory formation, learning, and long-term brain health. Research also associates Lion's Mane with mood support.

This is structural brain support that strengthens with use.

NALT (N-Acetyl-L-Tyrosine) NALT (N-Acetyl-L-Tyrosine)

N-acetyl L-tyrosine supports synthesis of dopamine, epinephrine, and norepinephrine. These neurotransmitters are rapidly depleted during stress, fatigue, and sleep deprivation. Studies show tyrosine supplementation helps preserve cognitive performance under pressure, improves multitasking ability, and sustains concentration when mental demand is high. NALT offers superior absorption compared to standard tyrosine.

Clarity that holds when conditions deteriorate.

L- theanine L- theanine

L-theanine promotes alpha brain wave activity associated with calm focus and creativity. It modulates attention circuits while protecting neurons from stress-related damage. The result is relaxation without sedation and focus without tension. L-theanine also reduces the overstimulating effects of caffeine.

Focused calm without cognitive friction.

Phosphatidylserine Phosphatidylserine

Phosphatidylserine makes up approximately 15 percent of brain fat mass. It is a foundational membrane component that declines with age, contributing to cognitive deterioration. It supports receptor function, neurotransmitter activity including acetylcholine and dopamine, and improves glucose metabolism within brain cells. Research shows it supports memory retention and cognitive longevity.

This is prevention rather than performance chasing.

Sinetrol Sinetrol

Sinetrol is a polyphenol-rich blend of bitter orange, red orange, grapefruit, and guarana, standardized for antioxidant activity with minimal caffeine content. Its compounds neutralize free radicals and support nitric oxide signaling, increasing cerebral blood flow for improved oxygen and glucose delivery. Research links Sinetrol® to improvements in concentration, learning, and mental clarity.

Cellular protection that preserves cognitive capacity over time.

Rhodiola rosea extract Rhodiola rosea extract

Rhodiola supports neurotransmitter balance and stress resilience by maintaining dopamine, serotonin, and norepinephrine activity. It helps blunt excessive cortisol response and supports mental clarity under acute pressure, with effects beginning within 30 minutes.

Resilience when pressure spikes unexpectedly.

Caffeine anhydrous Caffeine anhydrous

Caffeine increases alertness by blocking adenosine receptors that signal fatigue. It also influences dopamine, serotonin, acetylcholine, and adrenaline. Within BRAIN, caffeine is buffered by neuroprotective and calming compounds, extending its benefits while reducing crashes and overstimulation.

Stimulation enhanced by protection rather than undermined by depletion.

Bacopa monnieri extract Bacopa monnieri extract

Bacopa improves memory formation, information recall, and learning speed. Its bacosides act as antioxidants while stimulating endogenous antioxidant enzymes such as superoxide dismutase and glutathione peroxidase. Bacopa also supports neurotransmitters involved in focus and mood. Studies show reduced forgetting rates and improved cognitive resilience under stress.

Learning capacity that compounds with consistency.

Vitamin B6 (pyridoxal-5-phosphate) Vitamin B6 (pyridoxal-5-phosphate)

Vitamin B6 supports neurotransmitter synthesis and helps regulate the sleep-wake cycle through pathways involving serotonin and melatonin. Deficiency is associated with poor sleep quality and difficulty falling asleep. B6 may also influence dream intensity and recall.

Rhythm support at the biochemical level.

OTHER INGREDIENTS:
Hydroxypropyl methylcellulose Hydroxypropyl methylcellulose

Hydroxypropyl methylcellulose (HPMC) is a plant-derived fiber supplement and food additive made from cellulose. It's commonly used as a thickening agent, emulsifier, and vegetarian capsule material.

HPMC may help lower cholesterol levels, regulate blood sugar, promote digestive health, and support weight management by increasing feelings of fullness. It's generally recognized as safe with minimal side effects.

Nu -MAG® (rice extract mixture) Nu -MAG® (rice extract mixture)

Nu-MAG® is a proprietary rice extract mixture derived from specially processed rice bran and germ. It contains bioactive compounds including gamma-oryzanol, ferulic acid, and other phytonutrients with antioxidant and anti-inflammatory properties.

Nu-MAG® supports cardiovascular health, helps manage cholesterol levels, and promotes healthy blood sugar regulation. It also provides antioxidant protection against cellular damage and may support menopausal symptom relief and overall metabolic wellness.

Unwind
Schisandra fruit extract Schisandra fruit extract

Schisandra is a Traditional Chinese Medicine adaptogen used to support stress resilience, immunity, and cardiovascular function. Its compounds support heart function and blood pressure regulation, making it valuable for men carrying both mental and physical load.

Support for performance when stress is sustained, not occasional.

Asian basil leaf extract Asian basil leaf extract

Classified in Ayurvedic medicine as an adaptogen that increases the body's ability to cope with environmental stressors. Inhibits cortisol secretion by adrenal glands, reducing symptoms including sleep problems, irritability, difficulty concentrating and mood swings.

L- theanine L- theanine

L-theanine promotes alpha brain wave activity associated with calm focus and creativity. It modulates attention circuits while protecting neurons from stress-related damage. The result is relaxation without sedation and focus without tension. L-theanine also reduces the overstimulating effects of caffeine.

Focused calm without cognitive friction.

Rhodiola rosea extract Rhodiola rosea extract

Rhodiola supports neurotransmitter balance and stress resilience by maintaining dopamine, serotonin, and norepinephrine activity. It helps blunt excessive cortisol response and supports mental clarity under acute pressure, with effects beginning within 30 minutes.

Resilience when pressure spikes unexpectedly.

Gingko biloba extract Gingko biloba extract

Ginkgo supports dopamine regulation, influencing motivation, drive, and mood stability. By improving circulation to the brain and reproductive organs, it enhances cognitive speed, concentration, and physical responsiveness. Studies confirm its neuroprotective effects and its ability to reduce mental and physical fatigue.

Mental clarity. Emotional stability. Physical responsiveness. Reinforced together.

OTHER INGREDIENTS:
Cellulose microcrystalline Cellulose microcrystalline

Cellulose microcrystalline is a purified, partially depolymerized cellulose derived from plant fiber, commonly used as a food additive and pharmaceutical binder. It's essentially processed plant material that's indigestible.

It provides dietary fiber benefits including improved digestion, increased satiety, and potential cholesterol reduction. As a low-calorie bulking agent, it may aid weight management and promote regular bowel movements.

 Acacia fiber Acacia fiber

Acacia fiber is a natural, soluble fiber derived from the sap of the Acacia tree. It's a prebiotic that dissolves easily in water and is flavorless, making it popular as a dietary supplement.

It promotes digestive health by feeding beneficial gut bacteria, helps regulate blood sugar levels, supports heart health by lowering cholesterol, and aids weight management through increased satiety.

Sleep
Montmorency cherry (Prunus cerasus) Montmorency cherry (Prunus cerasus)

Montmorency cherry extract is used widely for recovery support. Research links it to improved sleep quality through natural support of sleep hormones and tryptophan pathways. It also supports circadian rhythm regulation. A University of Northumbria study found an average 25-minute increase in deep sleep duration with significant quality improvements.

More time in the restorative phases that matter.

Zinc (zinc gluconate) Zinc (zinc gluconate)

Zinc supports immune function and plays a role in hormone metabolism connected to circadian regulation. It is often used to support sleep continuity and reduce nighttime disruption. It also supports DNA synthesis and tissue repair.

The mineral foundation that supports sleep function.

Green tea (Camellia sinensis) Green tea (Camellia sinensis)

Green tea comes from the Camellia sinensis plant and is made from unfermented leaves. It contains powerful antioxidants called catechins and moderate caffeine levels.

Green tea supports heart health, aids weight management, and may reduce cancer risk. It improves brain function, promotes dental health, and helps regulate blood sugar levels while boosting overall immunity.

Passiflora incarnata Passiflora incarnata

Passionflower has a long traditional history as a calming botanical. It supports sleep onset when the mind will not detach from the day and helps promote deeper restoration. Research indicates supplementation can improve perceived sleep quality and well-being upon waking.

Mind quieting. The transition from overload to genuine rest.

Maca root (Lepidium meyenii) Maca root (Lepidium meyenii)

For centuries, Maca has been prized as a botanical aphrodisiac, and modern research validates this. Maca supports the body's ability to resist stress, anxiety, and fatigue at a biological level. Its active compounds support sperm production, hormonal health, and libido, while clinical studies confirm its role in enhancing sustainable energy.

This is endurance for the long game. Morning energy that doesn't crash by afternoon. Stamina that lasts when it matters.

ETAS ® (powdered Asparagus officinalis stalk extract) ETAS ® (powdered Asparagus officinalis stalk extract)

ETAS® is a standardized asparagus extract that supports stress resilience and restful sleep. It activates HSP70, a heat shock protein linked to cellular protection and regeneration. Clinical studies using actigraphy analysis show improvements in sleep quality, including deeper sleep and fewer awakenings. ETAS® is supported by 300+ clinical studies.

Cellular restoration. The kind that happens when your body actually recovers overnight.

Vitamin B6 (pyridoxal-5-phosphate) Vitamin B6 (pyridoxal-5-phosphate)

Vitamin B6 supports neurotransmitter synthesis and helps regulate the sleep-wake cycle through pathways involving serotonin and melatonin. Deficiency is associated with poor sleep quality and difficulty falling asleep. B6 may also influence dream intensity and recall.

Rhythm support at the biochemical level.

Melatonin Melatonin

Melatonin is a hormone produced by the metabolism of serotonin. 

It is referred to as “the sleep hormone” because it participates in the regulation of the circadian rhythm and is secreted mainly at night.

Melatonin helps people fall asleep faster, combat jet lag and is strongly endorsed by various global health organizations.

OTHER INGREDIENTS:
Hydroxypropyl methylcellulose Hydroxypropyl methylcellulose

Hydroxypropyl methylcellulose (HPMC) is a plant-derived fiber supplement and food additive made from cellulose. It's commonly used as a thickening agent, emulsifier, and vegetarian capsule material.

HPMC may help lower cholesterol levels, regulate blood sugar, promote digestive health, and support weight management by increasing feelings of fullness. It's generally recognized as safe with minimal side effects.

Nu -MAG® (rice extract mixture) Nu -MAG® (rice extract mixture)

Nu-MAG® is a proprietary rice extract mixture derived from specially processed rice bran and germ. It contains bioactive compounds including gamma-oryzanol, ferulic acid, and other phytonutrients with antioxidant and anti-inflammatory properties.

Nu-MAG® supports cardiovascular health, helps manage cholesterol levels, and promotes healthy blood sugar regulation. It also provides antioxidant protection against cellular damage and may support menopausal symptom relief and overall metabolic wellness.

THE SLEEP DIFFERENCE
75%

of users reported improved regular sleep after 2 weeks.

87%

of users felt more energized during the day.

4.8

based on 605 reviews

FOR THE CURIOUS

Yes. SLEEP pairs naturally with BRAIN because sleep supports memory consolidation and cognitive recovery. It also pairs with PERFORM because testosterone production peaks during deep sleep. Strengthen multiple systems and the effects multiply.

SLEEP can be used long-term. It is designed to support natural sleep systems rather than override them.

For most people, 30 to 60 minutes before bed.

Yes. Many people notice calm and an easier transition into rest within 30 to 60 minutes. Long-term benefits build over 30+ days as sleep architecture strengthens.

Yes. The ingredients support sleep biology across genders and are commonly used for stress and sleep quality.

No. SLEEP is not recommended during pregnancy or breastfeeding unless approved by a healthcare provider.

SLEEP

WHAT SETS SLEEP APART

Recovery Architecture, Not Sedation

Most sleep aids force unconsciousness. SLEEP rebuilds natural sleep systems circadian rhythm regulation, sleep phase optimization, cellular restoration, nervous system downregulation. Your body relearns how to rest deeply.

Multi-Phase Support, Not Single Hormones

ETAS® activates cellular protection. Montmorency cherry supports natural melatonin pathways. Passionflower calms racing thoughts. Zinc regulates circadian rhythm. Each ingredient addresses a different aspect of restorative sleep.

Testosterone Optimization During Rest

Deep sleep phases are when testosterone production peaks. SLEEP extends these critical recovery windows, supporting hormonal health, physical performance, and morning readiness simultaneously.

UNWIND

WHAT SETS UNWIND APART

Nervous System Training, Not Temporary Relief

Most stress supplements provide momentary calm. UNWIND trains your stress response, cortisol regulation, neurotransmitter balance, adaptogenic resilience. Your nervous system learns to return to baseline instead of staying elevated.

Alert Calm, Not Sedation

Traditional adaptogens, Rhodiola, Tulsi, Schisandra, create focused composure without cognitive dulling. Performance holds. Clarity remains. Reactivity decreases. This is regulation, not suppression.

Long-Term Stress Resilience

Immediate tension release within 30 minutes. Cortisol modulation over 30 days. Sustained emotional regulation over months. This is nervous system sovereignty, not dependency on external calm.

PERFORM

WHAT SETS PERFORM APART

Hormonal Foundation, Not Isolated Fixes

Most testosterone supplements chase single pathways. PERFORM strengthens the entire hormonal system supporting natural synthesis, circulation, stress adaptation, and metabolic health simultaneously. This is infrastructure work, not shortcuts.

Adaptogenic Balance, Not Synthetic Spikes

Botanical compounds used for centuries Maca, Tribulus, Ginseng, Fenugreek support your body's natural hormone production rather than replacing it. Energy that sustains. Drive that doesn't crash. Vitality that regenerates instead of depletes.

Clinical Doses, Not Fairy Dust

Every ingredient appears at research-validated concentrations. No proprietary blends hiding weak formulations. You see exactly what's strengthening your biological foundation and why it works.

BRAIN

WHAT SETS BRAIN APART

Cognitive Architecture, Not Just Stimulation

Most nootropics rely on caffeine and quick fixes. BRAIN builds structural support nerve growth factor stimulation, membrane integrity, neurotransmitter balance, neuroprotection. Clarity that compounds, not borrowed energy you pay back later.

Complete System Support, Not Single Mechanisms

Lion's Mane for nerve regeneration. Phosphatidylserine for brain cell membranes. NALT for stress resilience. Rhodiola for mental endurance. B-vitamins for metabolic foundation. Each ingredient addresses a different layer of cognitive performance.

Long-Term Brain Health, Not Short-Term Hacks

Focus within 30 minutes. Memory consolidation over 30 days. Cognitive longevity over years. This is protection against decline, not just performance enhancement.

DEEPER RECOVERY. RESTORED PRESENCE.
5/5

"People don't appreciate the value of a good night's sleep until they lose it. With two small children, getting a few hours of sleep in a row was practically impossible, often resulting in irritation and short naps in the middle of the day. It was a truly difficult three years, but things like this strengthen you."

Arthur
5/5

"I'd been struggling with persistent insomnia for over two years. I'd tried many different methods and products, but none had produced any noticeable results until I tried SleepPower."

Wojciech
5/5

"I won't lie, I ordered Sleep because of the hype. While I've always fallen asleep quickly, I've noticed I have more energy in the mornings and feel more rested, even with fewer hours of sleep. A big plus for ETAS in the ingredients. Kudos!"

Robert F